Macson Ibiza
ALORAC ILLES BALEARS ADVISES THE Estée Lauder GROUP at its first MAC store opening in the Balearic Islands.
An area of about 120 m2 on the ground floor taking advantage of a high pedestrian traffic throughout the year. MACSON started in 1942 producing only t-shirts. After the success of the strategy, they decided to make a collection to dress men completely, and in those moments, the concept of the MACSON store was born. The shop targets mostly urban men: natural, cotton and wool fabrics of the best qualities are merged with the most avant-garde fashion, but without losing the conservative touch. There are approximately 50 points of sale.